No business is too small to build a brand.

What is a brand?

A brand is what your organization stands for in the minds of consumers. It becomes A promise that you make to your consumers. It’s conveyed through not only the look, tone and messaging of your advertising, but also through the quality of product or service you provide, your customer service, the physical appearance of your buildings, your public relations efforts and your communications with your employees.

Differentiating yourself from your competition is the first step in defining a brand. Attaching strong differences to your product or service enhances memory in the consumer and gives them a reason to remember you and choose you over your competition.

A logo is not a brand, but it is the foundation of a branded image. A consistent image builds credibility in your business. Remember, building your brand is a long-term process one that requires commitment and consistency.

Coco Creative can help you build a brand, focus on a market position, and align all your communications under a creative strategy — from print to web.

Branding Essentials

Whether you’re a service provider or a manufacturer, applying a consistent look to these marketing materials will make your branded image come alive:

Service Provider
  • Logo
  • Business Cards
  • Business Stationery
  • Brochure
  • Web site
  • Direct Mail
  • Advertising

Product Manufacturer
  • Logo
  • Business Cards
  • Business Stationery
  • Packaging
  • Catalog/Brochure
  • Web site
  • Direct Mail promotions

Retail Owner
  • Logo
  • Business Cards
  • Signage
  • Shopping bags
  • Hangtags/Labels
  • Direct Mail
  • Advertising
  • Web site